Vandaag zat er een persbericht in mijn mailbox dat mijn aandacht opeiste!
River Island kondigt een samenwerking met popster Rihanna aan! Op initiatief van Rihanna zelf, slaan ze de handen in elkaar voor een SS13 capsule collectie.
Hieronder mee voor een eerste reactie van Rihanna en de CEO van River Island:
‘We are thrilled to be collaborating with Rihanna and to be the first fashion brand to work with her in this way. Rihanna is a style icon, from street to chic she enjoys her fashion. As soon as we started to work together we knew this was a perfect fit. Rihanna will be designing the collection and we will be sharing our fashion experience with her to develop a range her fans will love.’ Ben Lewis River Island Chief Executive
‘I’ve been wanting to design my own collection for some time. River Island is the perfect partner for me to collaborate with and working with a British, family run business also really appealed to me. I find London really inspiring and River Island loves to have fun with clothes. I’m looking forward to working with them and creating something really special.’ Rihanna